Dr Morris B Holbrook

Morris B. Holbrook is Professor of Marketing at The Graduate School of Business, Columbia University.

Ebooks

The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art

Consumer Behavior: New Essays on the Study of Consumption

Music, Movies, Meanings, and Markets: Cinemajazzamatazz

Postmodern Consumer Research: The Study of Consumption as Text

Consumer Research: Introspective Essays on the Study of Consumption