Insead: From Intuition to Institution
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In 2000 INSEAD celebrates its forthieth anniversary. In this time INSEAD has grown to be the leading business and management school in Europe, and one of the most successful and influential in the world. This book is a business study and history of INSEAD which details how this success was achieved, and goes on to relate the story of the school to the management themes of leadership, teamworking and innovation. Available in English and French editions.
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JEAN-LOUIS BARSOUX is a management researcher with a longstanding interest in international business. His previous work includes books on management in France, Britain and Germany, and on the challenges of managing across cultures. He has written articles for the Harvard Business Review as well as contributing regularly to the Financial Times. He is based in Paris.
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