Exploring Risk Communication
J.M. Gutteling Β· O. Wiegman
ΠΌΠ°Ρ. 2013β―Π³. Β· Advances in Natural and Technological Hazards Research ΠΠ½ΠΈΠ³Π° 8 Β· Springer Science & Business Media
Π-ΠΊΠ½ΠΈΠ³Π°
213
Π‘ΡΡΠ°Π½ΠΈΡΠΈ
reportΠΡΠ΅Π½ΠΈΡΠ΅ ΠΈ ΡΠ΅ΡΠ΅Π½Π·ΠΈΠΈΡΠ΅ Π½Π΅ ΡΠ΅ ΠΏΠΎΡΠ²ΡΠ΄Π΅Π½ΠΈ Β ΠΠΎΠ·Π½Π°ΡΡΠ΅ ΠΏΠΎΠ²Π΅ΡΠ΅
ΠΠ° Π΅-ΠΊΠ½ΠΈΠ³Π°Π²Π°
Exploring Risk Communication presents a systematic planning approach to risk communication. Risk communication is seen by many as an important tool for managing technological, environmental, and natural risks. The book's goal is to improve risk communication processes in these areas between private and public risk communication sources and the public. The systematic planning approach focuses on research activities which are considered to be diagnostic tools providing insight into the public's reactions to risks and into the public's cognitive abilities to process risk information. These studies give us the necessary ingredients for an adequate risk communication from the audience side of the risk communication process. Evaluation studies are considered necessary to monitor the effectiveness of the communication.
Exploring Risk Communication provides a review of current research in risk communication, focusing on perceived trust and credibility of risk communication sources, and arguments in risk messages, risk comparison, and framing of risk. Special attention is paid to the mass media context of risks and its impact on public perception. Finally, the potential of the new interactive media for risk communication is reviewed.
The authors have performed several communication studies in the risk area, working from their social psychological background. This results in a monograph interesting to those working on risk communication issues on an academic level, but the systematic planning approach is also a useful frame of reference for risk communication practitioners, or for those who are just interested in the often complex risk communication issues.
Exploring Risk Communication provides a review of current research in risk communication, focusing on perceived trust and credibility of risk communication sources, and arguments in risk messages, risk comparison, and framing of risk. Special attention is paid to the mass media context of risks and its impact on public perception. Finally, the potential of the new interactive media for risk communication is reviewed.
The authors have performed several communication studies in the risk area, working from their social psychological background. This results in a monograph interesting to those working on risk communication issues on an academic level, but the systematic planning approach is also a useful frame of reference for risk communication practitioners, or for those who are just interested in the often complex risk communication issues.
ΠΡΠ΅Π½Π΅ΡΠ΅ ΡΠ° Π΅-ΠΊΠ½ΠΈΠ³Π°Π²Π°
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ΠΠΎΠΆΠ΅ Π΄Π° ΡΠ»ΡΡΠ°ΡΠ΅ Π°ΡΠ΄ΠΈΠΎΠΊΠ½ΠΈΠ³ΠΈ ΠΊΡΠΏΠ΅Π½ΠΈ ΠΎΠ΄ Google Play ΡΠΎ ΠΊΠΎΡΠΈΡΡΠ΅ΡΠ΅ Π½Π° Π²Π΅Π±-ΠΏΡΠ΅Π»ΠΈΡΡΡΠ²Π°ΡΠΎΡ Π½Π° ΠΊΠΎΠΌΠΏΡΡΡΠ΅ΡΠΎΡ.
Π-ΡΠΈΡΠ°ΡΠΈ ΠΈ Π΄ΡΡΠ³ΠΈ ΡΡΠ΅Π΄ΠΈ
ΠΠ° Π΄Π° ΡΠΈΡΠ°ΡΠ΅ Π½Π° ΡΡΠ΅Π΄ΠΈ ΡΠΎ Π΅-ΠΌΠ°ΡΡΠΈΠ»ΠΎ, ΠΊΠ°ΠΊΠΎ ΡΡΠΎ ΡΠ΅ Π΅-ΡΠΈΡΠ°ΡΠΈΡΠ΅ Kobo, ΡΠ΅ ΡΡΠ΅Π±Π° Π΄Π° ΠΏΡΠ΅Π·Π΅ΠΌΠ΅ΡΠ΅ Π΄Π°ΡΠΎΡΠ΅ΠΊΠ° ΠΈ Π΄Π° ΡΠ° ΠΏΡΠ΅ΡΡΠ»ΠΈΡΠ΅ Π½Π° ΡΡΠ΅Π΄ΠΎΡ. Π‘Π»Π΅Π΄Π΅ΡΠ΅ Π³ΠΈ Π΄Π΅ΡΠ°Π»Π½ΠΈΡΠ΅ ΡΠΏΠ°ΡΡΡΠ²Π° Π²ΠΎ Π¦Π΅Π½ΡΠ°ΡΠΎΡ Π·Π° ΠΏΠΎΠΌΠΎΡ Π·Π° ΠΏΡΠ΅ΡΡΠ»Π°ΡΠ΅ Π½Π° Π΄Π°ΡΠΎΡΠ΅ΠΊΠΈΡΠ΅ Π½Π° ΠΏΠΎΠ΄Π΄ΡΠΆΠ°Π½ΠΈ Π΅-ΡΠΈΡΠ°ΡΠΈ.
