Don’t F***ing Quit
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Michael Dunn draws on lived experience to deliver a practical fight manual for persistence. Each chapter confronts the lies we tell ourselves and replaces them with principles built on discipline, clarity, and resilience. Readers will learn why excuses are dangerous, how pain is not a stop sign, and how consistency creates progress even when results feel invisible.
This is not about motivation that burns out after a week. It is about constructing habits and standards that carry you through when nobody is watching. Don’t Quit is for anyone ready to stop folding under pressure and to start proving to themselves that they can endure, persist, and win.
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Michael Dunn is a global IT leader and author who has spent more than a decade running technology for governments, Fortune 500s, and hyperscale cloud providers. Known for cutting through workplace nonsense with direct, practical advice, he writes on leadership, resilience, and professionalism with the same unflinching honesty he brings to his career. His books, including Don’t Quit, Mentor Without a Title, and Invisible Bias, challenge readers to raise their standards and reclaim clarity in the modern workplace. Dunn lives in Kenmare, Ireland with his wife and five children.
