Dan Sullivan is the co-founder and president of The Strategic Coach Inc. and creator of The Strategic Coach® Program. He has authored more than 50 publications, including The Great Crossover, How the Best Get Better, and The Ambition Series, and co-authored bestsellers such as Who Not How, The Gap and the Gain, and 10x Is Easier Than 2x.
Jeffrey Madoff is the founder of Madoff Productions and a producer, director, and educator whose clients include Ralph Lauren, Tiffany, and Victoria’s Secret. He teaches “Creative Careers” at Parsons and wrote the bestselling book of the same name. His acclaimed musical Personality: The Lloyd Price Musical premiered in Chicago in 2023.